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1: Based on the video case history, what factors do you think have contributed to making Oreo the #1 cookie in the world? What has the brand been doing to appeal to consumers across different cultures?
2: Describe some of the ways that Oreo cookies are promoted in different countries based on the video case.
3: Describe how, and explain why Oreo cookies are co-branded with different brands from their corporate brand portfolio across the globe according to the video case.
4: Describe your key learning from this video case. How does your learning compare to what you learned from the previous case discussions?
5: Please share your comments about Professor Beristain’s Chinese OREO packaging presentation. Anything that you thought was especially interesting or unusual?
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