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1. What are the determinants of Culture? Provide specific examples or observations.
Use Chapter 4 PowerPoint, Hofstede Cultural Dimensions, and The Psychology of Color within your answer.
2. What are the 4 ways to clearly define a Target Market?. Use Chapter 7, the video on Target Marketing, and the document on Titanium called target market….
3. Describe the various forms of Country Entry Strategy (i.e., Exporting).
Use Chapter 9, and YOU MUST use the graphic found in front of that chapter as your starting point.
YOU MUST provide examples of International Companies using the various Entry Strategies.
4. Does the USA have a TRUE FREE Trade Policy? How does it compare to other Countries; provide at least two contrasts. Use Chapter 2 and 3 for reference and refer back to an earlier weekly online assignment. YOU MUST provide a contrast of 2 Countries; meaning the difference in their Trade Policies – are they open border or highly restrictive in nature?
5. Choose two Countries. Compare them to the USA on Hofstede’s Cultural Dimension Scale.
You are comparing 2 separate countries from different continents against the United States. Be sure to include how these differences might impact buying behavior.
Tables of Evidence
Outside Examples of how companies are using learned concepts