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Assignment brief: You are to select at least one product/service (or a combination of both) and discuss the different influencing factors on a consumer’s buying decision process for that product or service. This product/service selection will be analyzed to consumer needs and motivation, personality and perception, consumer attitude and learning. Suggest three ways in which these factors can potentially impact your chosen product/service’s marketing mix elements and its marketing strategy, You must apply the concepts and theories you have learned from this module to the selected product/service and consumer buying decision-making process and not just list or describe them. Write a report of about 2,500 words on an organization of your choice and support your discussion with relevant examples and appropriate academic references. Note: chose any three different factors can potentially impact your chosen product/service. It is recommended to combine from psychological factors and social factors. A-Psychological factors 1- Perception 2- Motivation 3- Learning 4- Attitude 5- Personality B- Social factors 1- Social roles 2- Reference groups 3- Social classes 4- Culture