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Based on a well know company of your choice
• Conduct a marketing environment analysis (2-3 pages)
• Critically discuss segmenting, targeting and positioning approaches (2-3 pages)
• Analyze the impact of digital transformation on marketing (2-3 pages)
Start each part with a short introduction, explain the relevance of the respective marketing tool and summarize the key points. Afterwards, apply you marketing knowledge to analyze each marketing tool. You can state your personal opinion in the conclusion section.
Your work should be theory guided!!!! Cite a least 13 references (include a bibliography).