Define and appraise critically the process within which media and communication practitioners assess, select and package information at different levels for the audience.

1. “The Internet and the media landscape are broken. The dominant…commercial [internet] platforms endanger democracy.” (Fuchs and Unterberger, 2021, p10) To what extent do you agree with this view?
What knowledge and/or skills will I develop by undertaking the assessment?
This assessment will enable you to appraise critically the functions, roles, and place of the media in society.
You will develop knowledge of the operation of both traditional and contemporary media and current issues affecting various media sectors.
You will build on your research skills through the identification and retrieval of academic sources of information and use these skilfully in the construction of your argument.
You will demonstrate the ability to think critically and construct logical arguments that are supported by evidence and relevant examples.
On successful completion of the assessment students will be able to achieve the following Learning Outcomes:
1. Assess the historical, societal, cultural, and organisational contexts and cultures of media.
2. Develop a critical understanding of theoretical approaches and apply this to the study of the media industries.
3. Analyse the ways in which the media industries are owned, controlled, and regulated.
4. Define and appraise critically the process within which media and communication practitioners assess, select and package information at different levels for the audience.
In this assessment, you are expected to:
• Identify and engage with academic sources of information, including books, journal articles, theses, conference papers. Non-academic sources such as web-based encyclopaedia (such as Wikipedia) entries and blogs are not relevant or credible sources to use.
• Identify, engage with and apply relevant critical theory.
• Assess critically the contemporary media landscapes and cultures debating, where appropriate, matters related to regulation, ownership and/or audiences. You may refer to historical development of media to provide context if appropriate.
• Construct coherent arguments that are consistent and logical and well-expressed.
• Observe the conventions of academic writing and linguistic accuracy and the essay structure.
As indicated above, you are expected to read widely, demonstrate analytical and evaluative skills, exhibit an ability to handle sources and to present your work in a clear, clean and well-edited form
Task(s) – format
The assessment should be formatted as an academic essay. This means using a logical and reasoned argument to answer the question. Most guidance on essay writing refers to a three-component structure: an introduction, main body (including a minimum of three paragraphs) and a conclusion. An effective and clear structure helps the clarity and strength of your argument.
The introduction should clearly state what the essay intends to do, and you can reference back to the question here.
You should consider how you are going to build your argument and the points that you want to put across. Consider whether you agree with the direction of the question or statement or quote.
Reflect on what key scholars have said about these issues and think about whether you agree or disagree with them.
The main body of text should be made up of paragraphs. Change to a new paragraph each time you introduce a new idea as part of your argument. Avoid having too many short paragraphs because your argument will not seem to be fully developed, and your essay will not flow well.
Finally, make sure that you have a strong conclusion. This is not simply a summary of your argument although that should be included, rather it is a final statement that revisits and takes a position in relation to the question.
The work should be submitted as a Microsoft Word file

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