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Directions: Please respond to one of the following essay prompts. Your response must be about 1000 words in length, and must adhere to a standard manuscript form. Be sure to support your argument with specific references to primary or secondary sources.
Four key elements must be coordinated in order for any campaign to be successful: the Message, the Machine, the Media, and Money. In Texas, these elements must be reconciled with the prevailing political culture of Traditionalism and Individualism. Has the rise of Interactive Social Media affected the way in which campaigns are conducted in Texas? Has campaigning become easier? More difficult? More expensive? Less expensive? Please explain your answer.
Sources to consider:
Jacobson, Gary C. “The effects of campaign spending in House elections: New evidence for old arguments.” American Journal of Political Science (1990): 334-362.
Scott, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. Wiley. com, 2009.
Shirky, Clay. “The Political Power of Social Media: Technology, the public sphere and political change.” Foreign Affairs, Vol. 90. (2011)
Tumasjan, Sprenger, Sandner & Welpe. “Predicting Elections with Twitter: What 140 Characters Reveal about Political Sentiment.” Proceedings of the Fourth International AAAI Conference on Weblogs and Social Media, May 23-26, 2010. Link to this Source