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Does Social Class Make a Difference?
Please go to Section IV of the Harvey textbook and read the case, “Does Social Class Make a Difference?” Also read the case, “Social Class: The Fiction of American Meritocracy” and discuss the following:
In terms of the workplace, how does social class matter? Is social class really an invisible difference or are there ways that people often deduce other’s social class origins? Share your ideas and experiences.
Does “privilege” apply to social classes also? Why or why not?
In your own pursuit of a college education, consider the following four factors: (a) your parents’ attitude toward education, (b) your parents’ financial resources, (c) the quality of your elementary and secondary schools, and (d) your own hard work and determination. How would you rank these factors in terms of their importance in your experience?
New Business Opportunities: Changing Consumer Markets
Please read this case in Section V and answer the following:
1. Which of the diverse consumer markets mentioned in this article has the best future potential for sales of: a) sports cars, b) new technology c) energy drinks? Why?
2. How might ignorance and stereotypes about Hispanic/Latino American impact marketing efforts targeted to this population?