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Each student will select a firm, with approval of the instructor, in a designated geographic area and industry and conduct field research on that firm, and present their findings in a corporate format report. Please do not select a firm that is “popular” and which has been written about innumerable times (i.e. Apple, Google, Amazon, Toyota, etc…) yet make sure it is a publicly-traded firm so that you will have access to excellent secondary data. It is suggested that you submit a list of three firms (ranked highest to lowest) just in case your first choice has been selected. Please note that firm selection is on a first come first serve basis (no duplications of assignments).
The report will include an appropriate indication of source materials, presented in APA referencing format. All reports will be processed through Safe Assign so please make sure that you have properly documented your work! Paper Format
* Introduction – a background to the firm in question including the “who, what, where, when, why and how”
* Mission/Vision/Objectives of the firm
* The firm’s generic strategy
* Environmental/Industry Analyses (PESTI/Five Forces) = O/T
* Internal Analyses – VIRO/Value Chain/Functional = S/W
* Result of SWOT analyses – does the firm’s strategy seem to work? Why or Why not? (Is there an alignment between the firm’s strategy/environment/internal operations?)
* Suggestions for “realigning” the firm, its strategy, and its market.
* Conclusions – what did you learn from this exercise?
* References (both primary and secondary).