hey so the instruction are below for the paper that I need to write. The Indust

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hey so the instruction are below for the paper that I need to write. The Industry that I am doing is footwear and my primary company is Adidas. I will include an attachment on where to get the sources. I also included a copy of the instruction on the attachment I copy the sections that needs to get done below. also, please make sure you use the book and Reinforce the concepts in Chapters 3, 4, 5. The book is Core Concepts and Analytical Approaches, 5thEdition (2018-2019) authored by Arthur A. Thompson my username and password below is for the website where the source need to come from that and the 3 chapters from the text book you do not need to use every single chapter but, at least use one of them username:
Login information will be available for the assigned writer.
1) Industry Analysis – – The industry as defined by the product line of your ‘6’ companies ….. (Pick ‘1’ Lead Company & 4 close competitors)
(Refer to Chapter-3)
a. Industry PRODUCTS & BUYERS Profile i. Product/service areas / categories — 1. Identify the product categories within your industry. Begin at a high level, and break down to lower-levels.
2. Identify the use characteristics for these products and service categories(Show how each category is used and how the uses differ from each other) ii. Buyers & Buyer Needs …. For each product category. 1. Who are the buyers? (Identify and characterize by either Product Area or Company). 2. Identify buyer needs by identifying the Use Characteristics for these product & service categories(Show how each category is used and how the uses differ)
3. What are the decision criteria for each products/services category/area ? 4. Who and/or what influences the purchase decision (optional) ?
Also, if more pages need to be added please let me know

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