I have chosen blooming-dales. Please check the paper for instructions as well. P

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I have chosen blooming-dales.
Please check the paper for instructions as well. Please add APA citation.
Company Background
• Brief company history
• Size of the company and its growth rate over the past 3 years
Segmentation and Targeting
• Provide an in-depth description of two key segments that the company targets
• Segments must be explained using demographic, geographic, behavioral and psychographic variables
• Which segment may be the primary target for the company? Explain why.
4Ps
• Describe the Product, Price, Place and Promotional strategy of the company
Positioning
• How does the company uniquely position itself in the market?
• Include a positioning map and explain your selection of the attributes used in the positioning map. SWOT Analysis
• Present the company’s strengths and weaknesses, in addition to the opportunities and threats that are most likely to impact the company (the opportunities and threats can be taken from Part 1 of this assignment)
Strategy Development
• Select 4 facts from your SWOT table
• Develop detailed strategies that can help to:
o Build on a strength
o Minimize a weakness
o Exploit an opportunity
o Mitigate a threat
Reference List

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