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magine yourself as a brand manager of Pantene, and you’ve just received Nielsen’s market research report. Your brand marketing director is asking you to summarise key learnings form the Nielsen research and provide a proposal to reclaim Pantene’s lost share. Your report should include,
Diagnose category and consumer trends
Analyse key causes of Pantene’s share decline
Provide a proposal covering marketing strategies you recommend for the brand to regain its share
You’re expected to reflect key learning from marketing concept, i.e. segmentation, targeting, positioning and 4P strategies.