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Only citation must come from the book attached. label as below Online-3023 Exercise 1 – 250 words 1 quote How does social media drive business revenue? Exercise 3 – 250 words 1 quote Discuss the most important concepts you need to know in order to start conducting research. Exercise 5- 250 words 1 quote Should the UX practitioner be involved at every step of the process when designing online experiences, tools and interactions? Why, or why not? Discussion 11 – 150 words w/1 quote What are the various ad formats, payment models and ad types available? Provide examples to support your point of view Exercise 11 – 250 words 1 quote Online banner advertising and outdoor display advertising both use images to try to increase sales. In planning, both need to consider placement so as to be seen by their most likely audience. What are the key differences? Discussion 12- 150 words 1 quote What are the crucial elements that go into a successful affiliate program (programme).