Please use Exhibit 1 to explain why Disney’s financial results improve dramatica

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Please use Exhibit 1 to explain why Disney’s financial results improve dramatically during Michael Eisner’s first four years. You may find other exhibits helpful too. Make your answer as specific as possible. (suggested word limit: 250)
Please identify an example of backward vertical integration and an example of forward vertical integration in the case. (very short answers are appropriate)
What criteria should be used to determine if a corporate strategy is appropriate? (just list criteria)
Use your criteria to determine how strategically appropriate Disney’s acquisition of ABC was. Explain your answer. (suggested word limit: 250)

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