Q1. A multi-national company headquartered in Seoul, South Korea is a relatively

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Q1. A multi-national company headquartered in Seoul, South Korea is a relatively new entrant to highly competitive automobile industry. The CEO of this company now plans to build a new manufacturing factory to produce a newly developed electric car after years of R&D efforts. Assuming yourself to be the CEO of the company, explain and justify your decision on which country to locate this factory. Please note that the potential candidates for the location are Poland, France, and Spain. You also bear in mind that your target market is the European Union only. The choice of location should be fully supported by comparative analysis between the candidates. (500 words)
Q2. Choose and research a legal entity created from either an international joint venture or an international M&A (mergers and acquisition) agreement where only two organisations have been involved. Describe the characteristics of any strategic issue or operational issue (discuss only a single issue) faced by the partners and analyse the causes of the issue. A time frame for a creation of the entity should be post 2015. (500 words)
Q3. Choose a branded product of any UK company (For example: Walkers Crisps, Dyson Vacuum Cleaner) that is widely marketed in the UK at the moment but not yet available in one of the following nations: 1) India, 2) China, 3) Brazil, 4) Indonesia, 5) Russia, or 6) Republic of South Africa and discuss which elements of the marketing mix that you think are important to keep fairly standard and those it may be necessary to adapt when marketing that product in one of your chosen nations. Give reasons for each of your decisions. Discuss only 4Ps (Product, Price, Place, and Promotion) in your answer. (500 words)
Notes for all questions
· The list of references should appear at the end of each question.
· Executive summary is not required
· Tables and figures used in your answer will NOT be a part of word count.
Marking Criteria
Section/element
Allocated Marks
Demonstration of integrated knowledge
20%
Ability to provide an argument in a logical and clear manner
20%
Convincing evidence to support your argument
20%
Relating your discussion to at least one case study discussed in the class
30%
Referencing, structure, language and presentation of the answer
10%
Penalty (if any) for exceeding word count – note faculty writing guide states:
Any reports which are more than 10% over the specified word count will only be marked up to the word count limit + 10%. The rest of the work will not be marked.
Please note that these criteria apply to all the questions
Rubric
BO6203 _ 1st Assignment
BO6203 _ 1st Assignment
Criteria Ratings Pts
This criterion is linked to a learning outcome Q1: Next nation to take over China’s position
Total mark: 25%
100.0 pts
This criterion is linked to a learning outcome Q2: Car Manufacturing Location
Total mark: 25%
100.0 pts
This criterion is linked to a learning outcome Q3: International Joint venture or M&A
Total mark: 25%
100.0 pts
This criterion is linked to a learning outcome Q4: International Marketing (4P’s)
Total mark: 25%
100.0 pts
Total points: 400.0

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