Read Gerard Tellis, Beyond the Many Faces of Price: An Integration of Pricing St

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Read Gerard Tellis, Beyond the Many Faces of Price: An Integration of Pricing Strategies, AMA, 1986. Find in CSUEB Library: Search JSTOR 2. Select three specific pricing strategies as described in the article. 3. Then identify and research two additional, distinct pricing strategies not discussed by Tellis. 4. For each of your five chosen pricing strategies, – Define in your own words the pricing strategy, and how the pricing strategy is intended to fit with overall marketing strategy. – Identify one current example of an application for each of your five chosen pricing strategies. Your examples may come from our text, other scholarly articles, corporate or non-profit websites, business journals, advertising and promotion for a product or service. -Explain, for each of your five example strategies: a) the product or service offer; b) your analysis of the pricing strategy, referencing your info sources; c) impact of the pricing strategy on customers, the brand and competition – Develop conclusions about the success of pricing strategies you’ve identified. – Cite references you have used at the end of your Toolbox Exercise. – Include specific evidence for pricing applications: cite webpage, ad, journal, etc. – Include photos and/or screen shots to illustrate at least distinct three pricing examples Look at my attachment for the whole project description and format Look at my other attachment for the PDF of the article needed in the business memo Need it done by noon this Sunday, the 13th

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