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Slumdog Millionaire – (If you have never seen this movie, look it up)
“And the Oscar goes to . . . Slumdog Millionaire.” This line was delivered eight times in Hollywood at the 81st Annual Academy Awards. Not bad for a film produced on a shoestring budget of $15 million—a pittance by Hollywood standards. It is the story of a young man from the slums of Mumbai who overcomes all odds to beat a television quiz show (the Indian equivalent of the show “Who Wants to be a Millionaire?”) and wins an award of 20,000,000 rupees.
The film’s success turned the world’s attention to India. Some were excited by the global interest, but others were not pleased. They felt that the film did not depict the “real” India. Many from Dharavi, the Mumbai slum featured in the film, protested that the name “Slumdog” was derogatory.
1. How can a film that highlights a specific culture create a demand for related fashions in other categories (e.g. food, apparel)? How might businesses in India promote this demand? 2. Give specific examples of how Slumdog Millionaire is part of the culture production system?Give specific examples of how Slumdog Millionaire is part of the culture production system?