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TEXTBOOK: STRATEGIC MANAGEMENT: Competitiveness and Globalization by HITT, IRELAND and HOSKISSON. 13th Edition, Cengage ISBN-13: 978-0-357-03383-8; ISBN-10: 0-357-03383-3 Notes and Guidelines 1. Read the section titled “Final Paper – Written Case Analysis” on page 2 of your syllabus. 2. Carefully read the case PUBLIX SUPERMARKETS, INC (pages C175-C189 of your text-book). I suggest that you read it multiple times, make notes while you read, and get to know the case really well before you start attempting to write out your answers. 3. Even though you have about 10 days to write this paper, my advise would be NOT TO DELAY getting started on it right away. If you pace yourself you should be able to do this comfortably well within the assigned time-frame. 4. There is an 8-page limit for your submission. You are expected to use the font Times New Roman, size 11, single-spaced, with 1” margins. Use your page-space wisely, because you are going to be covering a lot of topics in the limited space that you’ve been allocated. 5. What I will be looking for is YOUR OPINIONS / ANALYSIS of what is presented in the case. Use the facts, data, and numbers as presented in the case to support your arguments and form your conclusions. Just stating the facts or repeating what is given in the case, without drawing any conclusions, will not help you with your grade. 6. WestConn has a strict Academic Integrity policy. Most faculty uses a software to figure out if an answer has been plagiarized. Over the semester, I have actually spoken to some of you about this, have shown you submissions that were plagiarized, and you received an F grade on it. So please – DO NOT CUT-AND-PASTE or COPY an answer from some web-site. I will catch it, and not only will it result in a straight F on this paper, but I reserve the right to inform the University for further action on their part. Brief Outline of What You Need to Do and approximate page-length for each section The OPENING paragraph of the case, in italics, gives an overview of the situation, and asks one broad question: WOULD THE EXPANSION WORK? Your whole analysis should be targeted towards providing your opinion and position on this question. Specifically, what I want you to do is as follows: 1. Comment on Mission, Purpose and Values – 1/2 page (half a page). See page C179 for mission, purpose and values. Comment on it, explain whether you agree or disagree with what’s in the text, and given supporting arguments. You may even want to revise the mission statement to reflect what you think may be a better one. 2. SWOT analysis – 1 page. List 4-5 strengths, 4-5 weaknesses, 4-5 opportunities and 4-5 threats, and explain in a sentence or two why you’ve categorized each of them as such. 3. Industry Structure Analysis (Porter’s 5 forces) – 1 and 1/2 pages (i.e. 1.5 pages). From your understanding of the case, first clearly identify the “industry”, and then discuss what are the key determinants of the strength of each of the 5 forces in this industry. Clearly state what is your conclusion about the strength of each force, and taken collectively, what does it tell you about the long-term profit potential of the industry? 4. Generic Strategy (one of the following: Cost Leadership, Differentiation, Low Cost Focus, Differentiated Focus, Integrated Cost Leadership/Differentiation) – 1 page. Identify which one of these 5 business-level strategies does Publix follows, and then given supporting arguments for your position. You should also comment on which of the 5 strategies the key competitor’s (described in the case) follow, and what that means for the competitive positioning of Publix. 5. Financial analysis (analysis of the Income Statement, Balance Sheet, Ratios – Exhibits 3, 4, and 5 in the case) – 1 and 1/2 pages (1.5 pages). Discuss key numbers in the three exhibits. Comment on their abslute values, trends and percentage changes year-to-year, and your overall assessment of the financial health of the company. 6. Analysis of Employee Ownership structure, Human Resources and Organizational Culture – and how they relate to each other – 1 page. See pages C178 and C179. 7. Analysis of External Environment / Trends as given towards the end of the case. 1/2 page (half a page). 8. Briefly answer ALL of the questions in the LAST paragraph of the case (under the section “Looking Forward”) and then clearly provide your opinion and position on the broad, opening question: WOULD THE EXPANSION WORK? – 1 page Total: 8 pages