The Main store is Whole Foods market, the other two are Trader Joe’s and sprouts

GET HELP WITH YOUR ESSAY

If you need assistance with writing your essay, our professional Essay Writing Service is here to help!

ORDER THIS PAPER NOW

The Main store is Whole Foods market, the other two are Trader Joe’s and sprouts II. Retail Market Strategy & Competitive Analysis – Part 1 (DUE WEEK 6) Prepare an analysis of your retailer and its retail market strategy with respect to two competitors (intratype and intertype brick and mortar competitors). Compare and contrast similarities and differences of your store PLUS 2 competitors. Make sure all 3 retailers are close by to your retailer to complete these questions. 1. Review target markets for each retailer (age range, gender, income range, ethnicities) LIST EACH STORE SEPARATE 2. Compare merchandise variety & assortment of 3 retailers – use pg 45 and EXPLAIN each store’s breadth and depth 3. Answer the global presence of each of the 3 stores: A) What countries have they entered? B) What successes or obstacles have they had in these countries? Merchandise Presentation/Atmospherics/Customer Experience – Part 2 (DUE WEEK 6) Visit your retail channel and evaluate the store layout, design, and visual merchandising techniques. This is for your retailer only and not the competitors. 4. Explain how the store’s design support the following objectives. A) How does your retailer implement the retailer’s strategy with their target market & competitive advantage? B) How does the retailer build loyalty through benefits – hedonic or utilitarian? C) How does your retailer increases sales with their product placement throughout the store? D) How do they meet legal requirements? (Refer to pgs 427-432) 5. Describe the store visual presentation in the following questions: A) What is the store’s layout? Refer to pgs. 432-435 B) How does the store use 5 atmospheric elements such as color, lighting, music, scent, & taste? Customer Experience: evaluate the service the retailer offers – DUE WEEK 6 6. Explain what type of services the retail channel offer? (such as gift wrap, alteration, live chat, personal shopper, kiosks, sales associates, delivery, etc.) 7. Provide 3 factors on how the store can improve the customer service. Check online reviews for Store.

ORDER THIS PAPER NOW