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The paper which needs to be created is the theoretical framework of the thesis with the title: “Status analysis of tracking strategies, the influence on the German advertising industry and the development of a recommendation of future proof tracking strategies for German companies” I have uploaded the guidelines for the paper and the Research proposal as well. The focus of the theoretical framework is: “What can we learn from the academic literature digital tracking strategies?” That includes all topics that are mentioned in the Research proposal. A literature table needs also to be included into the doc. The citation style is APA, but everything is mentioned in the guideline document.