The purpose of this persuasive essay is to provide specific advice to an entrepr

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The purpose of this persuasive essay is to provide specific advice to an entrepreneur (CEO Katrina Lake) so that she may effectively lead her company in a way that fosters continued growth in a balanced way. It is extremely important to first read the article about the entrepreneur in the “COMM 210_2020 Essay Assignment 2.pdf” document that’s attached. It’s also crucial to read the “Kaplan & Norton” and “Mintzberg” documents that are also attached. After reading these 3 articles, you must draw on these 2 business theories and relate it to the essay question in the “COMM 210_2020 Essay Assignment 2.pdf” document. Please make sure the persuasive essay is in APA format and no longer than 1000 words. A couple primary sources such as government websites (for example: StatsCanada website) can be very helpful. Please make sure to include in-text citations. Also, please include a minimum of 8 sources (including the Kaplan & Norton and Mintzberg business theory articles). This persuasive essay must be in Times New Roman and word size 11. I have also included a document called “Essay Assignment 1 Feedback.pdf” which provides insight as to how our first essay we did earlier in the semester was graded, and how they would like it structured. All the general instructions are included in the “COMM 210_2020 Essay Assignment 2.pdf” document. Please make sure a large portion of the essay draws on the 2 business theories, since this is ultimately what we’re being tested on.

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