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There are two parts needed to be done, which are Product( Briefly describe your new product and why people will buy it compared to similar products already available) and Positioning and Perceptual Map(Create a positioning statement which clearly identifies why potential customers should choose your product. Create a perceptual map, which shows how your product compares to its competitors on the 2 most important attributes. Reference chapter 8). The product is in the outline file, and the courseware is in the PPt.