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Watch this movie and complete a write up (12 point font, single spaced, up to a page and a half – no less than one page). In your write up, link the movie to marketing strategy and specifically the hospitality industry. This video special is now 16 years old. What have we learned? What are the take-home messages and/or prescriptions the video offers? Think about the significance of the movie for explaining and guiding the hospitality industry over the next 1-4 years.
https://www.pbs.org/video/frontline-persuaders/ (Video link)