We are the 1st of December in the Galeries Lafayette’s office. The private’s lab

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We are the 1st of December in the Galeries Lafayette’s office. The private’s labels director just informs you about the launch of a new «capsule » Galeries Lafayette for the beginning of spring 2021. The Galeries Lafayette wish to improve significantly the turnover in developing new « phygital » events. The group has been strongly impacted by the Covid crisis and by the loss of foreign tourists. They intend to communicate on this event which will give a positive and conscious vision of fashion via this « capsule ». The main issue is to attract the largest number of consumers and give them the opportunity to come back to the G.L. or to discover the G.L. This will also be the occasion to test the concept of a new G.L. Private label.

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