Which of the approaches discussed in this case study is likely to emerge as a “best practice” and why?

Answer the two questions below:
1. Big Ten Conference athletic departments appear to use different approaches when it comes to social media planning. Which of the approaches discussed in this case study is likely to emerge as a “best practice” and why?
2. How do the Southeastern Conference athletic departments (or any athletic department you know) manage multiple or competing interests regardibcing social-media use and strategy?

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