Why is knowing your audience an important part of capturing and maintaining thei

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Why is knowing your audience an important part of capturing and maintaining their attention?
What cultural considerations do you need to take into account for your particular audience/topic?
How are you going to keep the audience’s attention throughout the speech?
Find at least one example on YouTube, TEDx, or other video repositories of good attention-getting examples. Post the URL and explain how the video is a good model for capturing the audience’s attention. The video can be on any topic but must be appropriate for sharing.
Make sure to include a scholarly source to support your points.
Text book source
TEXT BOOK
McLean Scott, (2018). Exploring Interpersonal Communication (2nd ed.) Boston, MA: Flatworld

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