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Written Submission of Case Analysis
The final deliverable for this project is a 4-page document (single spaced, Palatino Linotype Font, Font size 12, 1-inch margins) excluding appendices and bibliography. No outside sources only the case study for references.
Answer the following CASE QUESTIONS:
1. Given the industry environment and Suntory’s resources and capabilities, was the acquisition of Beam the right path to enter the global spirit market?
2. Was the high price paid for Beam worth it? Was there too much debt involved?
3. How should Beam Suntory resolve its cultural differences and accelerate the integration to realize potential synergies?
4. How should Suntory approach Beam to achieve the optimal level of post-acquisition integration?
5. Going forward, what challenges is Suntory facing, and how should the company tackle them?